Which Of The Following Is An Advantage Associated With Newspaper Advertising?

What is an advantage of newspaper advertising?

Newspaper advertising typically costs less per thousand readers than television, radio, and direct mail advertising. In addition, newspaper staff members will work directly with advertisers to create ads at no additional costs. Newspaper advertising can also be customized to meet any budget.

What advantage does newspaper advertising have over other media quizlet?

Newspapers offer advertisers more creative options than those available in the broadcast media. As the newspaper page offers a small and relatively expensive format, advertisers cannot provide a lot of information to the target audience at relatively low cost.

What are the disadvantages of newspaper advertising?

The following are some of the disadvantages of newspaper advertising.

  • Newspapers have shortest life span: Newspapers have the shortest life.
  • It lacks quality reproduction: The paper in which newspapers are printed are of low quality, compared to magazines.
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Which of the following advertising media has the highest level of credibility according to studies?

Which of the following advertising media has the highest level of credibility according to studies? Newspaper.

What are the advantages and disadvantages of advertisement?

Advantages and Disadvantages of Advertising

  • Promotion of Sales: Advertising helps the producer to increase his sales.
  • Expansion of Production:
  • Enhances Goodwill:
  • Large Turnover and Huge Profits:
  • Information about Different Options and Comparative Prices:
  • Creates Employment Opportunities:
  • Higher Standard of Living:

What are the benefits and limitation of advertising through newspaper?

Advantages of Newspaper Advertisement i) Newspapers reach every nook and corner, so his or her coverage is high. ii) They reach the public at a lower cost than any other medium. iii) High frequency enables speedy preparation and publication of advertisement. iv) They offer a lot of flexibility.

What are two of the main disadvantages of newspapers as an advertising medium?

  • Demographics. Newspaper demographics may be a drawback for some small businesses anticipating broad-based exposure through their ad.
  • Clutter. Newspaper ads appear on large, busy pages of type and can easily be overlooked by readers.
  • Reproduction Qaulity.
  • Limited Exposure.

What is one advantage of classified ads quizlet?

One advantage of classified ads is that almost all the jobs listed are local.

What is an advantage of using television as a medium for advertising quizlet?

Identify a disadvantage of using television advertising. It has limited geographic selectivity. What is an advantage of using television as a medium for advertising? It allows creative flexibility, which can enhance impact.

What are the strengths of newspaper?


  • daily delivery – frequency opportunity.
  • geographic selectivity.
  • some special interest selectivity.
  • intensive coverage of specific geographic market.
  • reach well-educated audience.
  • wide range of editorial material aimed at a broad audience.
  • great flexibility in ad size.
  • complex information can be communicated.
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What is the limitation of newspaper?

The limitations of newspapers include their reproduction problems, short life span, lack of selectivity, and clutter. Poor Reproduction One of the greatest limitations of newspapers as an advertising medium is their poor reproduction quality.

What is the largest form of online advertising?

The largest form of online advertising is search-related ads (or contextual advertising ), which accounts for more than 48 percent of all online advertising spending. In search advertising, text-based ads and links appear alongside search engine results on sites such as Google and Yahoo!

What is the most common form of mobile advertising?

The most common form of mobile advertising, banner advertising (also called WAP, Wireless Access Protocol, Banner), is very similar to online banner advertising.

What is the meaning of advertising?

Definition: Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.

Why has social media affected political campaigns quizlet?

Why has social media affected political campaigns? It is usually a quick and effective form of mass communication. They use the media to share their ideas and to sell their political messages and ideas to voters.

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